You've been doing everything right. And you're still stuck. Here's why.
metabolism
master your
A 12-week nutrition education program for women 40+ who are tired of following rules that don't work — and ready to finally understand why.
By Week 12 you'll understand food in a way most women never do — and you'll never need to follow someone else's rules again.
FOUNDING MEMBER PRICING
THIS PROGRAM WAS MADE FOR YOU IF:
You've tried keto, intermittent fasting, Weight Watchers, low calorie — and something worked for a while, until it didn't.
You eat well during the week and feel like the weekend undoes everything.
You've been told your hormones are the problem, and you're starting to wonder if that's actually true.
The scale hasn't moved in months and you genuinely don't understand why.
You're exhausted — not just from trying, but from being confused about what to even try next.
You don't want another meal plan to follow. You want to actually understand food.
You're open to the idea that the diets have failed you — not the other way around.
THIS PROGRAM IS NOT FOR YOU IF:
You want a strict meal plan and someone to tell you exactly what to eat every day.
You're looking for a quick fix or expect to lose significant weight in the first few weeks.
You're not willing to look honestly at what you're currently eating.
You want an advanced program — this is foundational. (If that's you, let's talk 1:1 coaching.)
If the first list sounds like you — you're in the right place.
Everything you've tried before wasn't wrong because you were doing it wrong. It was wrong because nobody ever taught you the foundation it all sits on.
That's what this program fixes.
It's probably not your hormones.
I know that's not what you've been told. But hear me out.
The number of women who have an actual hormonal condition that directly causes weight gain is small. What's happening for most women over 40 — including me — is something different: decades of under-eating, over-exercising, fearing carbs, skipping meals, and following rules that were never based on science in the first place.
When you restrict for 20 or 30 years, your relationship with food changes. Your hunger signals get distorted. Your behaviours around eating become patterns — patterns that are incredibly hard to break not because you're weak, but because they were reinforced over decades.
That's not a metabolism problem. That's a behaviour and information problem. And that's actually fixable.
I was on my first diet at 10 years old. Weight Watchers.
For the next 32 years I tried everything — keto, fasting, no grains, no sugar, fat burners, functional medicine, plant-based, thousands on supplements, and a health coach who had me eating only lemons and limes as fruit. I had anxiety if I wasn't done eating by 6:30pm.
I lost 50 pounds at 42. Not by finding the right diet. By finally learning how food actually works.
That's what I'm going to teach you.
And once you learn, you'll never forget.
(This is me. I was 50 pounds overweight, tired all the time, achy, trying numerous diets and "ways of eating", and I thought I was doing everything right... but clearly I wasn't.)
What Master Your Metabolism actually is
This is not a diet. It's not a meal plan. It's 12 weeks of finally learning the things the diet industry never taught you — in the right order, at the right pace, without overwhelm.
One video lesson per week. One action step. A daily 30-minute walk. That's the whole ask.
1
Phase 1
FOUNDATION
Weeks 1–4
Turn the lights on. No targets, no macro numbers yet. Just honest awareness of what you're actually eating and why your body responds the way it does.
Most programs skip this. It's the reason most programs stop working after 3 weeks.
2
Phase 2
BUILDING
Weeks 5–8
Now we build on what you know. Macros, protein targets, how to pre-plan your day so you're not white-knuckling it when you get home at 6pm.
Protein first. Always. You'll understand exactly why.
3
Phase 3
REAL LIFE
Weeks 9–12
Restaurants. Weekends. Travel. Social events. Everything that has derailed you before — we handle it directly.
By Week 12 you don't need a plan. You are the plan.
EVERY WEEK INCLUDES:
One short video lesson (10–12 min)
One PDF action sheet
Three reflection check-in questions
Daily 30-minute walk
Biweekly live group Zoom call
Choose your experience
This is not a diet. It's not a meal plan. It's 12 weeks of finally learning the things the diet industry never taught you — in the right order, at the right pace, without overwhelm.
One video lesson per week. One action step. A daily 30-minute walk. That's the whole ask.
CORE — Founding Member
$197
(Normally $297)
✓ 12 weekly video lessons — $397
✓ 12 weekly PDF action sheets — $97
✓ Weekly self-reflection check-ins— $97
✓ Biweekly live group Zoom calls (6 calls) — $197
✓ Macro setting guidelines — $47
✓ Everfit community access — $97
✓ Access to all future program updates — $297
Total value: $1,229
Your investment: $197
10 5 spots left at this price.
VIP — Founding Member ★
$397
(Normally $597)
✓ Everything in Core — $1,229
✓ Custom macro targets set by Carmen — $79
✓ Macro guidance and check-ins for 8 weeks — $397
✓ Weekly office hours — live Zoom drop-in — $297
✓ Private Week 12 strategy call (30 min) — $197
Total value: $2,199
Your investment: $397
Only 5 3 spots left at this price. This is where most women will end up.
NOT SURE WHICH ONE?
If you're someone who does better with personalization and direct access to your coach — VIP is for you. If you're self-motivated and just need the right education delivered in the right order — Core is a great fit.
Either way, you're going through the same 12 weeks of content. The difference is how much of me you get along the way.
REAL CLIENTS. REAL RESULTS.
These women came in frustrated, exhausted, and convinced something was wrong with them. Nothing was wrong with them. They just needed the right information.
Results from the original Master Your Metabolism group program.
“I would HIGHLY RECOMMEND this program!
I've dieted for years and have tried numerous ways to "get healthier" without lasting success.
This journey was absolutely a game changer for me!"
- C.N. Lost 14 lbs and 24 inches
“Carmen provided me with the tools to change my lifestyle. After completing this program, I have more energy and it has increased my self-esteem.
I would highly recommend this program to everyone as it has been life-changing for me. This is now my normal everyday routine, and I love it."
- D.C. Lost 12 lbs and 34.5 inches
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“Carmen’s program was the perfect way to kickstart my metabolism.
It was easy to follow and helped me build healthy habits that will last a lifetime.
Not only did I lose weight, and establish good habits, but my sugar cravings disappeared, my energy increased and my overall wellness improved.”
- K.S. Lost 17.5 lbs and 15 inches
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“I started on my wellness journey with Coach Carmen in April 2023 as a participant in her first program and I have been working with her ever since!
I have had a total body composition change and continue to gain strength and confidence in my body and how to keep it in the best shape possible!
I have definitely noticed a positive impact on my overall health and life as a result of my continued work with Coach Carmen!"
- L.P. Lost 21+ lbs and 20+ inches
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“Finally I found a program that makes sense! Carmen's program is simple and flexible and it doesn't cut out an entire food group. It really feels to me like the way we're meant to eat. I feel good about what I'm putting in my body. I don't feel guilty about eating fruit or rice and potatoes: real foods in nature that we should be able to eat!
Besides losing weight, there have been so many other benefits: more energy, way less to no joint pain, better digestion, better hydration, better mood, reduced PMS symptoms, no bloating... the list goes on!
I would recommend this program to anyone!"
- C.W. Lost 9 lbs and 24.5 inches
WHAT OTHER CLIENTS HAVE TO SAY
'I have a healthier relationship with food! Learning to listen to my body. Not buffering my feelings with food but trying to feel them and feeling confident because I am more self aware! Clothes feeling looser."
"Clothes feel looser. My old belt is garbage…no point putting in more holes. My gym workouts feel so strong!"
"I am feeling more confident and my clothes are continuing to look better. I fit into my favorite bathing suit for vacation. Sleeping good also."
"Was able to do up my snow pants that didn’t fit last year! Good energy and sleeping well. Increased confidence."
"Clothes keep fitting better (especially noticing with my scrubs at work), good energy, increased confidence."
"I no longer need to hide my body with baggy sweatpants and shirts. I've replaced above with form fitting and attractive active wear."
WHAT'S INCLUDED:
12 weekly video lessons — yours for life
12 weekly PDF action sheets
Biweekly live group Zoom calls with Carmen
Weekly accountability check-ins
Everfit community — women at the same stage, same journey
Carmen's complete macro tracking guide (dripped throughout the program)
Lifetime access to all content
VIP only: Custom macro targets set by Carmen
VIP only: Weekly office hours (60 min live Zoom drop-in with recording)
VIP only: Submit questions in advance by email if you can't attend
VIP only: Private Week 12 strategy call — your personalized next-step session
My guarantee to you
Do the work for the first four weeks — watch the lessons, complete the action steps, show up to the group calls — and if you don't feel any different, I will refund you in full. No questions asked.
Four weeks. That's all I'm asking you to commit to before you decide.
I'm this confident because I've seen what happens when women finally get the right information in the right order. It works. And I know it'll work for you too.
Hey — I'm Coach Carmen
I was put on my first diet at 10 years old. For the next 32 years I tried everything — and I mean everything. I was the woman who had anxiety if she wasn't done eating by 6:30pm. The woman who chose a pepperoni stick over an apple because she thought she was making the healthier choice.
I lost 50 pounds at 42. Not because I finally found the right diet. Because I finally found the right information.
I left a 20-year career in the salon industry to become a full-time nutrition and fitness coach because I couldn't stop thinking about how many women were going through exactly what I went through — and how different their lives could look with the right tools.
My clients don't follow meal plans and hope for the best. They learn how food works. They learn how their bodies work. And then they make decisions from that knowledge — for the rest of their lives.
That's what I'm here to teach you.
WHAT OTHER CLIENTS HAVE TO SAY
"Less bloating, sleeping well, way more energy, my clothes fit great, and I just feel good!"
"I have a pair of jeans that were rolling over at my stomach and overall a bit tight. They aren’t doing that now, and overall I don’t feel bloated whatsoever!"
"Clothes are fitting better, feeling more confident, increased energy, sleeping better, regular bowel movements, feeling stronger, clasping my bra up in the middle instead of the largest."
"Less cravings, less stress and I'm able to deal with it better, and I'm definitely seeing muscle definition and a more defined waist."
"Strength baby! Clothes are fitting noticeably better! Everyone is complementing my efforts saying ‘it’s showing’. More energy. Just overall improvements. Waking up feeling energized!"
"My friends were amazed at how good I am looking. My skin is brighter and I look leaner!"
I could go on and on, but you get the point - my clients' experiences and results ARE TYPICAL, and this is what you will experience as well!
FAQ's
5 Core spots left at $197. 3 VIP spots left at $397. When they're gone, they're gone — and the full price doesn't come close to the founding member pricing.
If you've been waiting for the right time to finally figure this out — this is it.
This is the only time these prices exist.
metabolism
master your
100% MONEY-BACK GUARANTEE
Do the work for the first four weeks — watch the lessons, complete the action steps, show up to the group calls — and if you don't feel any different, I will refund you in full. No questions asked.
Four weeks. That's all I'm asking you to commit to before you decide.
I'm this confident because I've seen what happens when women finally get the right information in the right order. It works. And I know it'll work for you too.
Questions before you join?
Send me a DM on Instagram @coachcarmenhayward or email info@carmenhayward.com
I'm happy to help you figure out which tier is right for you.